By Ali Podder
(May 12, 2017)
National Charity League, Inc. (NCL), the nation’s premier mother-daughter non-profit organization, launched its new brand campaign “We Are,” while announcing 2016 achievements at the close of its fiscal year. In 2016, NCL remained an outreach partner to more than 3,000 philanthropies nationwide, contributing more than one million collective hours of volunteer service.
NCL’s new “We Are” brand campaign, highlighted the theme, “What binds us, makes us.” The campaign, which was developed to inspire in Members a strong sense of purpose about discovering and creating ways to help local communities for a greater impact on society as a whole, was presented to 800 NCL leaders in attendance at the Conference last month. The video will be launched to Chapters around the country, reaching the more than 63,000 Members later this month. The NCL Chapter network is rapidly expanding, having grown by nearly 70 percent in the last decade, and is projected to reach all 50 states within the next 10 years.